I don't know why I thought about this but all the "boy who cried wolf" stuff with BrewDog and CAMRA this week must have triggered it. For those who have not seen the story, I can do absolutely no better than cite the world's best beer writers, Boak and Bailey, from their recent post "Can Everyone Just Grow Up":
...based on what we’ve read so far, we’re annoyed at both parties... Brewdog make some beers we really love. ...But Brewdog’s relentless pursuit of publicity and attention-seeking is really boring. They’ve got nice beer, good design — why do they need to be so malevolent? Is ‘irritating’ one of their ‘brand values’? ... And CAMRA… well, they make us sad. Why can’t they just try to turn the other cheek, show some statesman-like dignity, and make their critics look petty and bad-tempered for once? Brewdog take the piss and push and push, hoping for a controversy, and CAMRA give them one.
Let's be clear first off. I said the "best beer writers" and I stand by that completely. Others may have aspirations to write texts or travelogues and achievements to back that up. Others still may have depths of research and decades of drinking and newspaper columns behind them. Still others know all the telephone numbers of all the players in the trade. But when these two good people post, I want to read that first. Because the craft of simple concise, warm, clear, personal, informative and pleasurable writing is more than a skill, it is something of a gift. And Boak and Bailey have it. Deal with it.
OK, enough of that. Speaking of awards, as I did in my last post where I suggested that this blog needs to sponsor a Beer Drinker of the Year Award (and apparently Becks agrees... until, no doubt, my people get in touch with theirs), I wondered out loud to myself (I did, I did - people remarked, even) why it was that CAMRA still gave out the "Champion Beer of Britain" awards when it only represented one minority portion of beer brewing in Britain? I felt so strongly... I made a tweet. See, I may not know everything but science has proven that beer > real ale. Could Coke create the Best Soft Drink Awards of American and exclude Pepsi products? So, in addition to the Beer Drinker of the Year, I am thinking about creating the A Good Beer Blog award for the, ta-ta-da-dah, Champion Real Ale of Britain awards every year. Like a parallel universe, it will be awarded to every one of CAMRA's Champion Beers of Britain (because, you know, there seems to be more than one "champion"... awkward "branding"...) and will provide the winners with some literature on being pedantic along with some certificates for something that somebody sends in sometime. Perhaps a tie. It could happen.
That has to be a winner. Right?