I bought this the other day over there but it does raise questions about whether I should have been able to buy it. All of a sudden, Full Sail's beers are in grocery stores and specialty shops in northern NY - tasty and at a good price. I've had this one, a six of pale ale as well as a bomber of Hop Pursuit, that last one for $4.99. All tasty, yet this amber lager has come a long way and illustrates a point I made in a comment recently over at Stan's place - are national craft and regional craft at odds with each other? Was a New York craft brewer displaced by this come from away? Should that matter?
Or can the beer make it's own argument, can it prove it's own right to a place on the shelf? Let's see. It pours a reddish brown a shade lighter than chestnut with a thin mocha rim and foam. Nutty on the nose with a bit of mentholated vapour. In the mouth, very kind for something about to be consumed: nutty, dated, raisin malt with plenty of interesting acids cutting the cloy. A little smoke, too. There is something reminding me of lime marmalade in the combination of hop and malt, just a bit. Fully tasty and, at about $9.50 Canadian a six 55 minutes from my house in another country, great value.
With trucking and taxes and multiple middlemen and retail, I have no idea how there is any money left for the brewery. It really don't make much sense. But it sure is tasty.






Comments
Craig - July 25, 2011 10:46 PM
I think Full Sail has a distribution agreement with AB, similar to Goose Island. That whole concept is a bit of a Catch-22, for me. On one hand I like both breweries and I'm happy I can get their beer. On the other it's just another way to feed AB and, just like you said, possibly displace a local or regional craft brewer.
Craig - July 25, 2011 10:52 PM
Correction, SAB Miller, rather than AB.
Gary Gillman - July 26, 2011 8:21 AM
Distribution of beer has improved nationally (in the U.S.) enormously and even in Canada we see some Canadian brands from outside Ontario now, I just bought some Propellor Bitter in Toronto which is from Nova Scotia and Unibroue's beers have been available here for some time.
In the States, in some cases it's assisted by big distributors carrying the brands, in others it's not and somehow the beers reach a distant market quickly. Early on I was impressed how you could find Rogue, for example, in many parts of the country, then, Sierra Nevada, and countless other brands.
The same thing is happening with some imports, in New York City you can regularly get English cask beers and other craft imports in great condition. In Rochester, NY, a bar has carried for many years English real ales.
The market can't be said to be completely national or international but I've broken down the old disinclination to trying something from far away due to increasing availability of beer from afar. Often the condition is excellent, which probably reflects too improvements in shipping and handling beers. Plus, many of the beers are bottle-conditioned and well-hopped, which means the trip won't hurt them much and may help.
It's really unimaginable what we have by the standards of the 1980's when Full Sail first started. Rare specialties from far away, which writers wrote about lyrically, are often on the shelf across town or within an hour's drive as you said, Alan. We are very fortunate. That said, there will always be a special place for the local brewery in the heart of the craft beer fan - if it's a good brewery.
Gary
Stephanie - July 26, 2011 1:10 PM
Hi! Stephanie from Full Sail here. We're stoked you've been enjoying our brews-- we started distributing to 5 states in the northeast last fall and thus far have been very warmly received by many of you nor'easters.
We distribute with an array of distributors through 28 states in the nation and focus on great relationships with distributors who truly appreciate the result of all our hard work. We try to sell the brews at prices that allow almost anyone to enjoy righteous craft beer.
I should note too that we're employee-owned, so we work for ourselves and each other in this amazingly gorgeous town of Hood River in the scenic Columbia River Gorge. Having people like you enjoy the fruits of our labor is what it's all about. Quality of life and quality of beer. Cheers and thanks!
Craig - July 26, 2011 2:31 PM
See, once again I'm wrong.
Alan - July 26, 2011 3:07 PM
So wrong, Craig.
Stephanie, that is great news and assuages my guilt to a great degree. I really like your beer so far and happy that I can find it just over the border in at least two outlets in Watertown, NY. See I am not so much a nor'easter as just a "nor" over here in Canada.
Jeff Alworth - July 26, 2011 4:08 PM
If Stephanie stops back by she can either confirm or shoot down this rumor: Full Sail has some kind of newfangled mash tun that turns beer over super fast. Anyway, that's a story I heard going around. They've long contract brewed other beers, notably the Henry Weinhard line, so they have a lot of experience at putting packaged product out there. It's not surprising to me that Full Sail has made the move East--they're one of the bigger craft breweries--it's that so few Oregon breweries bother to do it, too.
Craig - July 26, 2011 4:29 PM
Stephanie and everyone else at Full Sail, I apologize profusely. I do however, really dig your IPA.
Please, feel free to ignore eveything I say—everyone else does.
Jamie - July 28, 2011 5:18 PM
Hey Everybody,
I'm the Brewmaster at Full Sail. Thanks for all the kind comments on our beers. As Stephanie pointed out, although we brew some contract beer for SAB Miller, we are independent and employee-owned and sell beer through a standard distributor network. We replaced our lauter tun last October with a state-of-the-art mash filter called the Meura 2001. The benefits have been really spectacular: half the time for wort separation, very high efficiency, very dry spent grains, very low water use, and excellent wort quality. We will save over 1,000,000 gallons of water this year, and our average gallons of water to beer produced is hovering at 2.9 to 1....very low indeed!
Jamie
Alan - July 28, 2011 9:01 PM
OK, now that I have your attention - how about sending me some samples!