I am a bit of a dork sometimes. I saw these tweets floating around with the hashtag #IPADay and made some smart ass remarks on Twitter. Pure junior high. Or junior B, more like it. Well, some of them were not all that bad, now that I think of it:
Hugely uninterested in #IPADay. Waiting for #DIPADay.
Receiving some very upset emails from fans of stouts and milds. Is pushy #IPADay agenda driving people to wine?
Considering creating annual #YearOfBeer just to be stylistically and chronologically inclusive. #IPADay
Ha Ha. Mr. Funny. Let's all pile on the new idea. But don't forget one very important thing: I am a moron. You haven't picked that up yet? Sure I was beer blogging when most of you were earning a cheque in PR or as journalists... or, for more of you, you were still in high school and, sure, I have that innate ability to look like I know what I am talking about.. maybe. But at the end of it all - when the fridge runs out, when all that's left to eat is that weird pimento loaf - I am a moron. I don't really believe in beer community and I sure as heck don't see me trying out anything new lately. So, why would anyone take what I say? No idea.
Others do better. What is #IPADay about? Whatever you like. The big booster for the whole idea, the Beer Wench, has a backgrounder. But look what people are making with the idea. Stan considers it an "an opportunity to learn the difference between India Pale Ale and IPA" which is a great idea. Pete wants to know if "any London pubs want to be part of a continuous 12 hr tutored tasting" which is a great (if liver challenging) proposal.
What is #IPADay about? Who cares. It's not like anyone is going to lose an eye. And if someone makes a buck, good for them. I do in my small way and other folk should, too. Remember: while there is a hell of a lot of money in beer, little gets to the people who - again unlike me - are really trying to make a go of thinking about it as their life and livelihood. We should celebrate success.
Good for those who thought this up and good for all of us for thinking about what it might mean.