People need to hold out for a bit more:
Apparently the marketing folks at Miller encountered some semblance of self-awareness. They shunned the major sports sponsorship – Bud Light already holds the NBA and MLB official sponsorship, and will inherit the NFL's next year – to cast their sponsorship dollars in a more intimate direction: yours. Miller High Life is becoming the "Official Beer of You." All you have to do to score an endorsement is sign the... contract [and] you'll get a $1 signing bonus. Pretty cool.
Man, that's lame. Screams of intern. It could have been done so much better. Think about it. Take all the one dollar bills and give them to a few real beer fans... even fans like me who actually like Miller High Life on a summer evening in a small town at the ball park. Not Miller Lite. Not Miller Genuine Draft. But I like High Life. Or Utica Club. I'd accept a Utica Club sponsorship backed by a reasonable amount of funding. Bernardus Abt 12? Sure, but who'd get it? How would it expand their marketplace? It wouldn't. No, beer fan sponsorships needs to be about American beer like Genny or Narragansett. Boy, would I accept a reasonably large amount of money to be sponsored by Narragansett. In a heartbeat. Right now. Let's go.
But no, that's not the way it works. They spread it thin on the off chance it goes viral. It won't. I would... sure, for a reasonably large amount of money... but I would. I really would go viral. I am sure I would. And isn't that what really counts?
Comments
Andrew - January 27, 2011 3:11 AM
South Bend Silver Hawks! Horrible beer at the games.
Alan - January 27, 2011 1:28 PM
I do recall that - but the gent in the center of the shot was one of the most entertaining beer and snack hawkers I have ever seen. Needless to say, not even High Life. There was, however, High Life at Lansing which was greatly appreciated.
dave - January 27, 2011 2:22 PM
Narragansett just started distributing in NYC, so it is slowly creeping closer to you (or at least you may be able to get it on one of your NY beer trips).
Alan - January 27, 2011 3:07 PM
Listen, they are one of the best sample shippers out there. I am not sure I would tattoo myself with their porter logo but I would entertain offers about the money it would take to do it.
Craig - January 27, 2011 3:20 PM
Yet another reason to intice you to the Capital Region of New York. Our local ball club, the Tri-City Valley Cats (Short-season A affilitae of the Houston Astros, and New York-Penn League 2010 champions) serve offerings from a phenomenal Troy, NY brew pub – Brown's Brewing Co.
Pok - January 27, 2011 5:07 PM
I've read their terms and conclude that they are constructively disqualifying females from their sponsorship offer. As the father of daughters I cry "Shame!" and "Boycott!". And I don't care for the stuff anyways.
Alan - January 27, 2011 6:07 PM
An outrage! Beer companies need to be inclusive in their sponsorships. Perhaps as part of my lucrative sponsorship package there could be some counselling on that point offered to them.
dave - January 27, 2011 9:59 PM
I could see a 'gansett porter tattoo on you. The ship in the logo could work with a Nova Scotia theme too.