I am not sure if this is a great idea or one bound to fail:
The 16-seater bus will take drinkers from Colchester town centre to pubs across the area from next month. The Real Ale Runabouts will give 26 watering holes that are not well served by public transport a much-needed boost. Colchester’s branch of the Campaign for Real Ale has compiled the series of monthly tours, with the first on May 12. The bus will stop for an hour at up to five pubs... “We are trying to get people out there, and if we can get 16 people out there a night, somebody might say this is a good place and get the word around.”
Paid for by a 500 pound subsidy and five pound tickets, it is not a hugely expensive experiment. Yet, the bus runs just once a month. What I don't understand is why these pubs, if there were enough of them, don't set up their own shuttle bus service if there was a real chance of the word getting around turning into real revenue? Not enough in it for them?