I don't know if there is an organization called Statistics Belgium or if there is another called StatsBraz but we have a thing called Statistics Canada that issues all sorts of information all the time. Yesterday, it issued a report titled "Control and Sale of Alcoholic Beverages" which, observing the golden rule that all thing in Canada are a year behind, covered the year ending on 31 March 2010. Here's what I see:
- Canadians spent over 9 billion on beer in that year. That is a billion more than the entire budget of the province of New Brunswick - a budget including all health care costs.
- Sales of booze increased in value in Newfoundland and Labrador at a rate of 14.7%. This does not mean an increase in consumption but I would find it hard to believe that the increase only reflects an increase in price. I have not heard of riots in the streets in St. John's over government store gouging.
- Every man woman and child over 15 in Newfoundland spent $534.10 on beer in the year ending 2010 while Yukon folk spent $641.70. They also spend roughly as much again on beer and wine. That's about 12.5 cases of 24 Black Horse for every Newf and over 15 two-fours of Chilkoot Lager in Whitehorse. Net income of the booze authorities in each jurisdiction increased 6.3% and 9.2% respectively.
- Per capita beer consumption dropped from 115 litres a year in 1976 to 83.6 litres in 2010. Extraordinarily, the price of beer went up 631% between 2000 and 2010 if this statement, covering a time of only a 2.5 percentage point drop in beer sales volume, is true: "...beer sales in terms of value increased by almost $53 to $326.4 per person." Can that be correct?
Best of all, I love the statistical honestly of StatsCan using a standard of 15 years and above for its personal consumption statistics. Sounds just about right... except for my kids of course.