So, somone with some funny new beer words behind their name has set out five rules for beer drinking in Esquire. I love these rules for obvious functions... and the guides, too, especially the ones that hover between being patronizing and passively hostile. These things are always fun as there is a measure of earnestness swizzled up with a whole heaping helping of silly. This is the goofiest of the Esquire rules:
Sip, Don't Gulp, Your Beer
"You should always take three small sips. First sip you should swish around in your mouth vigorously. That will cleanse your palette from the cigarette you just had, the Dentyne gum you just chewed. Second sip, open your lips and pull air across your palette. That will open up your palette. Then the third sip will give you the true taste of beer."
A sip to cleanse away the ciggies? I don't know. If you smoke you really have not tasted much of anything in years. Sip one ain't going to change that. And opening up your palate with sip two? Where are you supposed to do this? In public? On a date? It's the equivalent of the ticker's notebook tumbling out of the coat pocket just as you get settled, uncomfortably explaining how a friend must have placed it there as a joke. "But it has your name and address on the cover" she laughs as you redden. But achieving "true" taste is just wonderful. Techniques must differ. Me, I need to swish beer behind my moustashe zone, washing the incisors. Rapidly. While wiggling the eyebrows meaningfully. While wearing tweed and referring to yourself as "Magnus" but only within your rich internal conversation.






Comments
The Professor - September 28, 2010 10:29 PM
Hilarious.
Another example of attempting to promote beer as the new wine. (hilarious in and of itself).
Beer is starting to get pretty snooty, isn't it?
The Beer Nut - September 29, 2010 7:29 AM
If you smoke you really have not tasted much of anything in years
You mean my tasting notes would be even longer if I stopped smoking? Quick! Someone nominate Sir Walter Raleigh for a humanitarian award!
Alan - September 29, 2010 8:33 AM
You would need legal length note pads!
Stephen Beaumont - September 29, 2010 9:09 AM
I freely admit to aerating beer in my mouth almost every time I find myself changing beers. And not just with beers that are new to me and I may be trying to mentally evaluate, but every time I open and pour a new beer, familiar or not. To my knowledge, this has never led to my being castigated in polite society, nor have I ever been asked to leave lest my heavy breathing offend someone. It is possible to be subtle when so doing.
Alan - September 29, 2010 9:11 AM
Such company you keep. Do you also do the three-step!
Stephen Beaumont - September 29, 2010 9:51 AM
I much prefer the Cajun Two-Step
Alan - September 29, 2010 10:03 AM
I think I am going to call my method "the Major Jenkins-Smythe".
I hear you and I too have aerated in my time. I just don't think we discuss such things - and we don't suggest one "always" needs to take three sips, no more no less. Too stuffy. Off puttish.
Velky Al - September 29, 2010 10:56 AM
three sips in my world is the entire pint, all 568ml of it.
Alan - September 29, 2010 11:19 AM
Mr. D has some much more pointed comments about the usefulness of the cited "guide" than I dared provide.
Stephen Beaumont - September 29, 2010 5:54 PM
Context, my dear Mr. McL. The article was obviously written to address the chuggers of beer from the bottle, and knowing Doctor Bill as I do, I must believe he was playing to that audience. Believe me, Doc is no stranger to the hedonistic enjoyment of beverage, and as such no more follows the "three sips" rule religiously than does honestly believe beer to be necessarily better than wine.
Alan - September 29, 2010 8:09 PM
Fair enough. I know, as you know, no one. We had Stan and his fine family in the rec room once. I think that counts for a lot. They must still remark on how I snored.
Andy Crouch - September 30, 2010 10:47 AM
I'm sorry, I was distracted by how many times the writer misspelled the word 'palate.'
Alan - October 1, 2010 1:36 PM
Mr. B. stands up for what is right and good.