It's a slow Monday night for beer news. Blame the World Series meeting Monday Night Football taking on the night before US mid-term elections. Nothing of great beery import out there... so what about that witchy label... no, not that one to the right, the other one.
Frankly, I really don't care that much about mess arising from that Lost Abbey's beer label that shows a witch being burned at the stake. Haven't had the beer and don't expect to. But there is something about the controversey, isn't there. On the one hand, I find the outcry from pagans a bit odd as women who were determined to be witches were not necessarily - and likely not likely, even - pagans per se so much as Christian heretics, adulterers, convenient representatives of the local minority or simply scapegoats. Or, and yes, there was that classic - the falsely accused weather controllers. On the other, I find the brewery's defense - based vaguely about "the original artwork" - somewhere between sad and stunned because the label is about as artsy as black velvet Elvis.
But there is an icky thing about it all, isn't there. The label displays a murder. Forget the faux storytelling, forget the PC outrage... what other product do you have that brands itself around the scene of a murder of an innocent in progress? Just checked the mustards... nothing there... nothing on the breakfast cereals either.