Knut posted this 1936 short film praising Norwegian beer this morning. It's pretty amazing. Notice at the end that the lyrics are put up on the screen so everyone in the cinema can sing along. Notice that singing along in Norway in 1936 includes a lot of "tim-tim-tim"-ing. It amazes me that some of the people in the film were kids in the 1800s, that they are 33 years away from a man on the moon, that we are 41 years past man on the moon and that all they want to do is sing "tim tim tim" at the movies or in a farmer's field or even in Egypt. With all due respect to all that have done the undoubtedly hard work, the announcement today that there is a new Cask Marque and Cyclops iPhone app for with any sort of beery information including a format of beer reviews that is "rapidly becoming national standard" in the UK is diddle-squat compared to the glory that is movie houses all over Norway in 1936 filled with people singing the praises of beer before the main feature comes on.

You want to move more good beer? Get it in the grocery stores at a reasonable price and have the shoppers singing its praises at the movies.