"Spend an hour guzzling organic booze" says one story from Chicago. Gorkha Brewery in Kathmandu, Nepal is all set to support the Earth Hour, too. Heck even Molson Coors will "power down" for Earth Hour 2010.
I've never really caught the Earth Hour bug as I happily got rid of the second car years ago and live six humans to an unmonster house. Do I really need to fret about my beer? Frankly, my spidey sense tells me that this is not a story craft beer can win as the industrial scale of production should also provide per unit efficiencies. I kinda suspect that by "turning off all non-essential interior and exterior lighting and signage at the Denver headquarters and the breweries and offices at Molson Coors Canada and Molson Coors UK" big beer is able to do more than a heck of a lot of microbreweries could pull off together short of shutting down completely. And wouldn't the real power being no one buying or drinking or even banking their beer drinking for an hour cutting down on consumption thereby cutting out the power that goes into the making of that 0.000114125 portion of a year mean something absolute?
I dunno. I like teachable moments as much as the next person but isn't it better to back off the water heater five degrees full time and thank yourself with a beer?
Comments
Christine - March 28, 2010 8:15 PM
You are right. It was beer hour to us outside the house. Just like camping but just outside the house, with a small candle lit sitting on the middle.
I don't know how much energy i saved but i loved participating. =)
Alan - March 28, 2010 10:05 PM
Now I like that. But they'll have to hold it in a warmer month.
Bob Skilnik - April 5, 2010 12:11 PM
Turned my lights off for Earth Day and then pissed on the bathroom wall when I couldn't see the loo. Thank God it was just beer, but an exhaust fan might have helped the accompanied rumble of methane that also added to my relief.