A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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Brendan -

You don't think that consumers, at least in the lower 48 + AK, QC, BC and HI have made their purchasing power known? I think they have. Look at all the startups, law changes and the push for tax changes(at least US Federal) going on right now. The consumers of this product darn near required the president to drink their beer, while still not becoming a national joke about nerdery. Not bad. Give credit where due.
Brendan

Thomas -

I think Brendan has a decent point, but I like the post. One thing customer is a word I love but consumer, reminds me of a cow with no taste or intelligence. Avoid consumer.

Nice post Alan.

Bill Night -

Like Thomas said, "consumer" is not a very lofty title. It doesn't make you feel a part of something the way "aficionado" does, or "fan", or "lover".

I think you might also be overestimating CAMRA's "success in the marketplace". A quick Google puts UK real ale market share at less than 10%, and Wikipedia -- using a narrow definition from the BBC -- says UK craft beer has 2% of the market.

Alan -

Well, the idea that a person has to be an "aficionado" (a term I don't care care for given its likely misuse or at least under appreciation) or "lover" to play their proper part (let alone wield their purchasing power) is a bit weird. They're so dreamy and uneconomic. They also puts one at plight as in plighting one's troth. Makes you passive, a mere observer. Reminds me of my cautionary observation about whether we love the beer and not the brewer.

"Drinker" is the more honest term. It reflects the fulfillment of brewing, the point. Stake your claim, drinker, to the rightful role in the marketplace.

Brad -

The problem with some craft brews is they have a lofty idea and try to be artistic, but fall into a routine when they have successful beers that consistently sell. When the numbers taper off they think that the people will buy what the brewers tell them to buy. The brewers truly have noble intentions but because consumer becomes synonymous with sheep, they fail to recognize our own autonomy

Joe Stange -

I think I quietly diss the consumer more than praise him. I wish he'd quit throwing too much money at overpriced large bottles and special releases. He's only encouraging them. Why not encourage them to make more drinkable beers?

But what I'm really saying in the end is that I wish their tastes were more like mine. Then the market would offer more of what I'm hunting. I'm selfish that way.

Alan -

If you and me could find a third guy who agreed with that we might form a little club.

Tim -

Alan, Your third man for the club right here. Our little club should have a name... something I will (briefly) ponder over a few Smuttynose IPAs tonight