Update: To be fair, when I heard about their tattoo promotion I immediately thought "damn, you have to be at the pub on opening night...."
Am I supposed to cheer along with the giving of the finger to 99.998% of customers for the sake of marketing? Or is this supposed to be Dada beer? Who cares. All I know is I am far less inclined to buy any BrewDog beer. Why? Because of this short sentence:
A response to the haters.
"Haters"? Good Lord. Are you twelve? This has to be the stupidest new usage of a word that has been imposed upon the language and there is far too much use of it in craft beer circles. It denies the right to disagree. It tells us to stop thinking and start following. You call in to question my freedom from being your sycophant, I call into question your business model.
Not that there is anything wrong with the beer. BrewDog is quite good at making beer. As good as a lot of other great brewers. What makes it different is how it seems to be that it is brewed by pushy dullards with an over active interest in getting our money while letting us know we don't "get it." No thanks me thinks. This brewery has gotten too boring.