A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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Evan Rail -

Also, quoting from the response, why "hate on us" instead of just "hate us"? Is Scotland all "street" now? Are the BrewDog boys in a rap gang? "More punks I smoke, yo, my rep gets bigger," that kind of thing?

In any case, the number of times one hears the word "undrinkable" in association with these brews does far more for their marketing than any official efforts ever could.

Surely BrewDog sends out some great beers. But calling out anyone who disagrees makes "haters" out of people who might have previously been undecided -- or even fans. Is "you're with us or you're against us" really good for PR?

Tim -

Thank you for lucidly putting into words my disdain for the words "haters" in that middle paragraph.

As for the beer, I don't care and I don't see how this could ever have any effect on my life. I'll never the opportunity to drink it. And the marketing effect? Doesn't make me want to drink their beer. In fact, it has the opposite effect, especially in light of their response to the "haters."

Brian -

You all sound like haters to me. ;-)

I think it's pretty obvious what is meant by "haters" in the context of today's internet and the over-inflated responses one gets to something as innocuous as brewing beer.

He could easily have said "flamers" or "nay-sayers" or some other equally descriptive noun to make the same point. But, so what? I understood what he was saying, and I know it wasn't a denial of my "right to disagree."

Are you so desperate to find reasons to not like these guys that you have to pick on their use of language?

Drink a stoat, save a (brew) dog!

Alan -

Hardly. I have been a supporter from early on. It's not like I am going to pour out those Paradox samples or anything.

But call me a hater because I disagree with marketing is to call me an arsehole or, worse, someone who fails to be the sycophant.

The only think I find obvious is that, again, it is always so sad when the cool make a false step.

Velky Al -

It is quite funny watching BrewDog's antics from this side of the Pond because in many ways the bulk of their product line is entirely irrelevant over here. I loved Punk IPA when I had it in Prague, would I take it over Starr Hill's Northern Lights IPA? Not a hope. I enjoyed Hardcore, would I choose that instead of Sierra Nevada's Torpedo? Again, no chance. Chaos Theory was a grand drop of beer, but would it replace Ruination in my cellar? Not for a second. The story is the same with Rip Tide, wouldn't take it over Rasputin. For all their aping and courting of the American craft beer scene, their products just aren't in the top 5% of what is available here in order to justify the cost.