What is it about Canadian craft brewers? American's have a brewery called Great Lakes on the south shore of Lake Erie so we need one on the north shore of Lake Ontario. We have a New Brunswick brewery that just happens to come up with styles and names for beers that have been used for years next door in Maine. Vermonters make a beer called Number 9 so, wouldn't you know it, one pops up recently in Ontario. Most oddly there are Hoptical Illusions south and, later, north. And, now, we even are claimed to have taken the "R" from Racer 5 and stuck it on a line called Red Racer.
I don't blame the beers - any of them. The beers are innocent in such matters. And in some cases tasty as with Ohio's Edmund Fitzgerald Porter. Cocoa, coffee and date aromas with a strong yogurty tang wafting waftingly off a dark mahogany ale with a thin tan rim. In the mouth, cocoa and date and nut maltiness meets black tea and weed hoppiness all mixed together with a swirl of that chalky or even yogurty yeast. A lovely, complex beer that came in a mixed 12 pack bought at a CNY Wegmans for under 16 bucks. Crazy value. BAers have it bad for this one.
Remember - don't blame the beers. These branding consultants know not what they do.
Comments
Jason - February 11, 2010 8:45 AM
on the south shore (not the south short)
Alan - February 11, 2010 9:01 AM
DANG! You know what happens? I use Opera and you have to refresh every time you edit. So after you fix X and only notice Y later, you fix Y and X reverts. Dangittydangdang.
Alan - February 11, 2010 9:08 AM
Gary Lohin at Central City Brewing has now stated:
"As for the font, we had it professionally designed by a local graphics artist. Any suggested similarities in the font and colours are purely coincidental."
Does this mean that being a "local" marketing consultant in itself automatically makes for coincidence? Did I ever mention that I once represented a man who had a 1/4th interested in the font Times New Roman and was paid handsomely for it?
Jason - February 11, 2010 10:22 AM
I live in Cleveland and have the pleasure of tasting all of Great Lakes beers. Eddy Fitz is probably the best Porter you will have. The Commodore Perry is a very good IPA. If you go the restaurant, they have a few that they do not sell to the public. They also feature Lake Erie Monster (AHL Hockey team) that is an Imperial IPA (super good).
The Wine Cyclist - February 11, 2010 5:46 PM
The Edmund Fitzgerald was always one of my favorites. When I lived in Cleveland, I was down the street from this fantastic restaurant (Lolita) that made a Edmund Fitzgerald ice cream.
Alan - April 6, 2010 8:22 PM
Now, Sea Dog Amber Ale from BC. Not Maine.