And it sits in a bottle waiting for the appropriate marketing moment for a price of 127 dollars. Between you and me, I don't really care that it is all about marketing but I also do not care to try this or any other loony strength beer. Drinking it isn't the point. Consider this statement:

"Beer has a terrible reputation in Britain, it's ignorant to assume that a beer can't be enjoyed responsibly like a nice dram or a glass of fine wine. A beer like Sink the Bismarck should be enjoyed in spirit sized measures. It is important that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy."

If it weren't for peeking at the use of "sceptical" I would have spat my coffee on my keyboard when I hit the word "enjoyed." Given that we are about ten weeks past 32%, and about as many days past 40% there can't be a heck of a lot of thought going into the recipe. Or the aging. It's all just a variation on Garrett Oliver's comment about the idiocy of the world's saltiest food. Gak even if gak with a ideological point.

Makes me yearn for beechwood aging all of a sudden. A technique with a purpose related to flavour even if you don't like the flavour.