I don't subscribe to any beer journals but do pick them up from time to time. Even so, I have to back Jay over at Hedonist Beer Jive 100% on his post "The 5 Most Boring Topic in Beer Journalism." I love the line in #3 "Beer Advocate wastes four or more of their thin, scant pages every issue on recipes that no one ever cooks" because it is true. The accused topic picked as #5 really should be #1:
“Beer is to be shared with friends”. This is a misty-eyed, maudlin staple of the columnists, who probably write these identical snoozer columns while drunk & alone at home. I can usually spot the retch-inducing, watery-eyed sentimentality in the column headline, but sometimes I’m fooled and my eyes travel down the page to a gagging pack of clichés about beer’s amazing ability to act as a social lubricant, how beer drinkers are the best damn group of humans on the planet, and honestly, if we’d all just grab a pint with our buddies more often, the planet would cool, war would end, and communities would be reborn. “Just as in Ireland, where the pub is actually the hub of social life in many towns”.
Gold. I would add a few more topics. Like the incorrect superficial history of porter... or IPA. Or like any story of a social gathering of the same "celebrity" craft brewing PR representatives who sometimes also used to be the actual brewers. Don't get me wrong. Good beer writing makes me realize what a goofball I really am, clicking away here in the basement. But please, as Jay writes, no more stories about faceless macro brew or craft pioneers unless there's something new to tell.






Comments
Bailey - April 18, 2010 6:02 AM
Heh heh. Yes, that is good. Unfortunately, any kind of niche journalism hits this kind of wall eventually. There are a couple of magazines I read for a year or two and then stopped buying because I realised they'd come full circle and were repeating topics they'd already covered. How many "ultimate guides to punk and new wave" can a music magazine run in its lifetime?
Best Beer - September 17, 2010 3:39 AM
I agree with that. Sometimes you just have to choose whose giving a good and helpful topics in the magazine that helps beer companies and drinkers.