A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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RS -

Please forward this to Ron Pattinson...

Alan -

One can only presume that the Pattinson network of spies web bots has sent the word.

Stephen Beaumont -

Right you are, Mr. McLeod. In fact, if you would care to taste the Bud Light Lime, you would be reminded of the lager and limes of your youth. It took me a few minutes to make the connection -- I first tried squeezing lime into an ordinary lager -- but once I realized that the beer's sweetness was more sugary than it was fresh fruity, I concluded that, intentionally or not, Rose's was more the inspiration for that beer than was the chelada.

dave -

I don't believe this is a law suit about lime in beer, it is about the use of limes and the color green (I assume a certain variation/hue of green and not just green in general) on a beer's label. From the first sentence of the linked bloomberg article: "...infringing their trademarks with the use of limes and the color green on its labels." I have not seen both beer labels together (I do not get Brick Brewing around me) so I have no idea how valid a claim it is, but the claim of "label confusion by a consumer" is a normal complaint lodged by companies.

I did get a chuckle out of this line though: “Bud Light Lime is a high-quality beer, brewed in small batches in England...”

Alan -

Implicit in my post is the idea that if limes and lager have been associated for at least 121 years, how the hell can someone now claim exclusivity. If it is, however, a registered trademark how the hell did Brick miss it? I don't see it among the Canadian trademarks for Bud.

Mr. B.: I think I did my service to humanity with the PBR v. PBR taste experiment in 2006. Must I really now taste Bud Lime Lite?

Stephen Beaumont -

No, you need not, Alan. I was merely noting that if you did, you would be reminded of lager and lime. I was paid for my, erm, experience, and I do not wish to insist it upon anyone else.

Dave, that "small batches in England" is interesting, since on the can of Bud Light Lime in front of me, there is no mention of it hailing from anywhere other than the good ol' U.S. of A.

Alan -

Whew.

Isn't there a big Bud plant in CNY that would make this? Or would they make it under license in Canada? You would think there would be a whack of extra paperwork for importing something that could be made at any facility.

Alan -

Now I am getting interested in the lawsuit. It is a trademark matter. And it is Labatt as well as AB that is suing. So if Labatt does not brew it, why are they in the suit? And where is the trademark registered?

Alan -

But this story calls it a "copyright" case.

Wuzzuuuuuuuuuuuuuuuuuuuuup?

Stephen Beaumont -

It is brewed in the US and imported. The can identifies A-B St. Louis, Baldwinsville, NY, Ft. Collins, CO, LA and Cartersville, GA. And I suspect Labatt is involved because they are the importer of record for the beer.

Stephen Beaumont -

Sorry, that should have been L.A. as in Los Angeles, not LA as in Louisiana.

Alan -

So likely this supply is Baldwinsville, NY beer - just outside Syracuse.

Alan -

Nope - not if they are telling us the truth about all their brewing locations on line.

dave -

I can not seem to find the actual filing (though I did check out the link to the Federal Canadian Court) to read but I did read the "copyright" bit in the press release by Brick Brewing however (and probably where the article on nationalpost.com came up with that info). Not sure how valid a statement that is, without having read the filing. It seems Brick Brewing had a similar run in with Labatt dealing with their Brick's "Red Baron" packaging (http://www.nationalpost.com/m/story.html?id=1689261), which seems very similar to this lawsuit with AB.