It's getting very odd here with Canada's beer bar - by which I mean our brewery barristers. They are getting very litigious all of a sudden. Brick is suing and is being sued by Labatt who can now add being sued to their recent history of suing. What is it all about now? Mountains:
Molson Coors Brewing Company has launched a multimillion-dollar lawsuit in federal court against Labatts, saying the mountain imagery on their new ads for Labatt's Kokanee beer infringes on the copyrighted images Molson uses on some of their products. The brewery says the new Kokanee graphic looks too much like the one portrayed in the background of Coors Light products, and is seeking $10 million in damages. But Jamie Humphries, marketing director for Kokanee, said the lawsuit came as a surprise because the mountains have been part of the Kokanee brand for four decades.
We can safely guess that the allegation is that the "north of the border" British Colombian mountains of Labatt's Kokanee brand look too much like the "south of the border" Colorado mountains of Molson's Coors Light brand. How will they settle this? I wonder which experts will be brought forward to explain that Canadian Rocky mountains look like "X" while American Rocky mountains look like "Y" and, therefore, one brewer has mixed its "X" with a "Y" or a "Y" with an "X" and, as a result, millions have been lost. Sounds a little less than thrilling but not a quibble for Molson whose Coors Light brand actually owns 11% of the entire Canadian beer market. Kokanee has a smaller share but is a brand being sold into the US market. And Kokanee is in the Selkirk Mountains not the Rockies.
So, these things matter... right?