Jay has posted a good post. A very good post this week about a series of ads placed in post-WWII American magazines by the United States Brewers Foundation from 1945-1946. On first glance they are cheery and positive, warm and inviting, family friendly. The kind of thing that rarely gets trotted out these days. He has set up an entire library of the ads as a service to us all.
The thing is this. I find them very weird ads. I ask myself about the ergonomics of the scenes, the stories being acted out, even the relationships of the people involved... and I find them weird. It could be that they are so utterly laced with Americana of over 60 years ago that they are beyond my reckoning. But they somehow seem like taking a classic Canadiana art of Cornelius_Krieghoff or Emily Carr and stick a 1950s flying saucer in the background. Think that's silly? It's been done.
No, it's weird. Look at the detail in ad #19 to the left. Click for a bigger view. What is that wire the guy in the brown suit is pulling at? And look up top at a bit of #42. Why is the man on the child's blue stool? Were people actually comfortable in such postures? Why is more beer being brought to the group when their glasses are full? Is this how people pounded back the beer in Norman Rockwell's sort of idea life circa 1946?