It's like rereading the first edition of Papazian's The Joy of Homebrewing with all its freaky illustrations and tripped out beer names like Roastarama Deadline Delight. They are all mid-70s again with Stephen Valand, 23, and Erica Shea, 25,¹ at the Brooklyn Brew Shop as Reuters found out:
...they discovered there was no place in New York to buy the ingredients, sparking their business venture. The kits take up only a foot of floor space and come with everything needed to brew your own beer. Shea said they opened their stand, which they rent for $100 a day, on the July 4th weekend, but sold just five kits. By the end of the month they had moved 40 kits, which go for $40, or $30 without grain. The kits, which make about 12 bottles through a four-week process, include a 1-gallon glass jug, some tubing, a racking cane, a thermometer, sanitizer and the yeast, hops and grain.
Well, they are on the internet now, too, at brooklynbrewshop.com and you can get your little wee 12 or (thankfully) burly 60 bottle kits which, despite their motto, do look like beer kits. This is new. They do not yet have a storefront. They sell at outdoor market stalls on weekends. Directions from finding them on a Sunday and you live in Manhattan? "Go over Brooklyn Bridge, and look down." More in the Village Voice and the New York Times.
I am rooting for them.
¹Ages as found in the NYT article. Do you find it weird how they have to list the ages of people?