Interesting article in the Financial Times today on how non-alcohol beer is booming in the UK, unlike its stronger siblings:
Declining beer sales have become a headache for brewers and pub operators alike, but one sector of the brewing industry is still making merry. Non-alcoholic beers are surging in popularity as sales of most of their full-strength cousins have stumbled. Data from Euromonitor shows that the total value of the non-alcoholic beer market in the UK has risen 9 per cent in the past year and is up 23 per cent since 2006.
I have to admit it - I have had a no/lo beer before. A relative drinks it and once in a while I have had a cold one and sorta enjoyed it. They are getting better. I know there is a whole bunch of science and processing behind decaff ale but what would happen if someone started putting out a line of 0% brews that were really tasty? The real question should be what would you do if this break through broke through? I mean noble hops and black roasted malt are pretty much neutral but the sort of thing that can be introduced boozelessly. Would you buy them? Could you even see yourself one day cutting one of those shelf filling 9% to 11% beer concentrates with them to custom blend your own session beers?