A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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rompinreggie -

Well done Alan. $10.00 USD for 750 ml. is ridiculous, especially if it is a cloudy, yeasty quagmire of swamp water. Marketing is number 1, or used to be. Just ask any American car maker. Their marketing cooked their gooses. They forgot about quality and what the public wanted and required. Inedit is likely one of those many things in life. The more a customer has to pay for it, the bigger the bragging rights. Pee on it, I say.

The Beer Nut -

I wish I could make my eyebrows do that.

Sadly, I think you're being overly optimistic. Overpriced fancy rubbish beer is just another aspect of the general marketing bolloxology that has sustained "premium beer" over the decades -- it's for separating different fools from different money, but the principle is the same. Likewise the krapht beer you love so much: here's a niche we've spotted, let's throw some money at it and see what comes back. 'Twill ever be thus.

Michael Reinhardt -

We did one these recently. Our was Snob vs. Geek though. We also did 10 signs that you're a beer geek. I think it's one of the funnier things I've written. Check it out if you want. http://thankheavenforbeer.com/2009/04/11/top-ten-signs-that-youre-a-beer-geek/