I was thinking the other day about scare-dee cats. While good beer for fans is fun, easy, relaxing and genial for others it can be another nail in the coffin of the moral and secure society we all grew up with or supposedly wished we did. There is something about this dichotomy that makes no sense to me. Craft beer should be making alliances with parts of society which would enhance its vision. For some that is the swank or even the snob but I don't buy that either. I go to a fine restaurant about six times a year... maybe. Pinning craft beer's star to fine food is niche and excludes. Similarly being pals with brewers or considering them rock stars is the slightly embarrassing refuge of needy geeks. Not to mention a bit of a sidetrack.
There are bigger issues which neither embarrass or exclude. One of the biggest problems related to drinking is, of course, driving. And drunk driving is primarily a problem caused by driving. No car, no crime. Lew posted about this today in relation to New Jersey's Flying Fish's Exit Series beers. When I pointed out that the state's executive director of MADD had changed her view, Lew commented "Craft brewers and craft beer drinkers do NOT take this seriously enough."
That was my moment. I was all ready to blast craft brewers for their inaction on the question when I thought about what Lew wrote a bit more. It's true - craft beer drinkers do not take drunk driving seriously enough either. So we will from now on. By being BBADD. I am going to think about this a bit more and suggest that it is the role of beer fans to promote safe drinking, to present the responsible beer geek as the guy who takes pal's keys or takes the cab or the bus... or acts as designated driver. We need to ask craft brewers to do the same. For me, this is a no-brainer. Craft brewers have the opportunity to be fight drunk driving and place themselves in the lead of the cause. Social responsibility in the cause could develop as a distinguishing aspect of being a craft brewer and a craft brew fan. There might also be an alliance MADD would welcome one day to confirm they are not the new dry but truly anti-stupid-death. But until that day comes, we can be BBADD to prime the pump.
So, spread the word. Paste the logo at your website. And I know it's a bad BBADD logo up there so if anyone can make it better or, you know, bad ass or sick or whatever fill you boots. Write a post. Tell a friend. However you relate to beer, make sure it is BBADD.