Backlash. That is what the world is really fueled by. People get so ticked off with this or that that they lift themselves out of their comfortable chairs, their offices without the view or their garden rows and say no way, enough is enough. Is this maybe what we are witnessing in Canada's eastern province of New Brunswick? Last week, as we discussed, the Times Transcript from there ran a rather even handed story on the beer price situation and how people were crossing borders to save. Now, the same paper has run an opinion piece on how the government run monopoly's plans to sell a generic brand make no sense:
How can that plan possibly work? Most beer drinkers want their regular brand, whether it's the cheapest on the shelves or not. And if they can get a case of it for close to half the $20-plus it costs in New Brunswick by skipping over into Quebec, they aren't going to stop doing that because a generic brand is for sale here at home for just less than $19. What kind of logic is that?
That was in a NB paper?? Sure, it was short and a bit tepid but, keep in mind, this is not about an outcry for any great craft beer or anything. This is about macro drinkers not getting soaked and voting with their feet...or rather their radial tires. For those of you in other lands, this may seem to be a non-issue, the sort of post that is posted so that I have something to post when there isn't anything to post. But this is New Brunswick we are talking about - land of the most Canadian of Canadians. Meek and mild, pure and loyal. Dudley Do-rights all. This is a province created by those Loyalists who refused the rebel call in 1775, people from places like New York and New Jersey who sought to continue to live under peaceful and orderly government, being so embarrassed as they were by the whole self-assertion of the right to command your own destiny thing. They don't particularly push back.
But they love their Alpine lager as well as other regional brands and they also know the value of a dollar. Maybe they have decided enough is enough. Wouldn't that be fun to watch. Wouldn't that be a good opportunity to teach others elsewhere in the land a thing or two.