It was an intense stretch of negotiations. I begged. They were repulsed. I whined. Then...they pitied and came on board. We of A Good Beer Blog are always thrilled when a new sponsor signs up and we like to explore all sorts of ways to get along all in the cause of what might be thought of an alternative take on craft lagers and ales. The fine folk at BrewDog cover a few bases - they make incredibly good and innovative beer while meeting a sensitivity to the emotional needs of a North American bound fan of the Greenock Morton. It's good to be in such a relationship. I'm all a giggle at the idea of them joining people like the hoteliers of Prague and, of course, the good good people at Ontario Craft Brewers. I think we'll float the ad in the tops stories for a while. See how that works. Click on it and you will no longer even be here.

And this is part of a big plan we call the big plan. We are always looking for these sorts of new pals. It's kind of like a support group for this one beer fan with a writing problem who finds himself bearing the full weight of a jurisdiction with monopolistic beer practices of limited variety, overly taxed price structures and friends who ask "can I have another one of those?". Proceeds go to beer travel by car and beer acquisition by hand picked selection at some of the nicest stores in Quebec and the US north-east. That's right: cash = stash. Simple math. And we dicker and we try to figure out a bazillion ways for you to join in whether by an ad or a sample or just by that Google ad cheque in the mail. Why? Because we love what you the beer hound, beer maker, beer writer, beer vendor and beer bar owner do. All proceeds include the tax man's share (at least five ways if I was to think about it) and acquisitions go in part to the local beer nerds I am cultivating...though in larger part to me. Gotta be honest.

Do you have what it takes to sponsor or otherwise the support the program of good works we are undertaking at A Good Beer Blog? I bet you do. I do.