A Good Beer Blog

-------

Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

Comments are locked. No additional comments may be posted.

Knut Albert -

Very good. You packed a lot into the article.
I have a fairly theoretical approach to this as well, but I try to observe and analyze a bit. I'd probably mention a few points:
-Ask to intern for a few months at a brewery you respect.
-Consider a brewpub rather than bottling your output to start with. Then you can expand if it works. Sure, the maket is more limited, but you have much less logistics to worry about. Some business models have unrealistic aims for distribution, and one infected batch will put you out of business.

Dustin Moore -

Article is interesting and well written. Especially like your third point, though I should point out in regards to Allagash: while Allagash brews tons of crazy stuff now, their money maker has always been their white beer. When my wife and I toured the Allagash brewery last summer, the guide mentioned that White is still something like 2/3's of their overall production - wish I could remember off the top of my head. So in that respect, they're a perfect example of you point, rather than an exception.

Another resource for someone looking to achieve this is http://bruery.blogspot.com/. While the blog primarily details the goings-on of a fully operational brewery at this point, the first year's worth + of posts were all about the process and challenges of starting up a microbrewery, and is loaded with amazing advice based on Patrick's own experiences. A lot of it is really dry - for example, the challenges he faced with specific city departments or regulations - but if you're serious about starting your own, this is the kinds of nuts and bolts stuff that could save you months off the process (and months of renting out a non-operational brewery as well).

Scott-TheBrewClub -

I'm not thinking about starting a brewery, but if I ever was going to, I think I won't instead!

That makes sense, right?

Anyway, good post over there and thanks for shedding some light on the 'dark side' of brewing. Its a lot of hard work! Yikes!

Good Burp -

This is a great post. I have the option to invest in a brewery. This article was timely. Thanks.