A Good Beer Blog

-------

Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

Comments are locked. No additional comments may be posted.

Knut Albert Solem -

I feel it's very much a matter of age, these guys are still not 30.
And it's something else. It's combining innovative marketing with innovative beers. They are proud of their brews. While the marketing men of Guinness and Carlsberg would probably be just as happy selling soap or processed cheese.

Alan -

There are still a lot of dull people under 30 but I get your point. I also think they are not afraid to fail. Not all of their beers are as good as they might be but flops don't appear to shake them.

And filing a complaint on themselves with the shadowy Portman Group was gold. Not only are they head butting Scots but they are head butting Scots law grads who can spot a kangaroo court with the best of them.

Knut Albert Solem -

And they manage to spin a yarn for every beer they launch. The BrewDog book will be a great book. (Maybe we should write it?)
Much better than the boring Brooklyn Brewery book which is hardly about beer at all - they almost forgot to mention Garrett Oliver!