A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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Travis -

I had to read that response 5 times and I'm still not sure WTF they are trying to get across. It sounds like a really great response was manhandled by a publicity lawyer who didnt know what was going on.

Alan -

It struck me that it may have been vetted by a committee of ducks.

P of K -

I suspect a classic case of "not taking the advice of the communications person". Hey, I'm the president of the company so nobody could possibly explain what we do better than me - not!

Knut Albert -

It could be related to the "brewing as engineering" school of thought - beer is merely a by prduct of all these gleamy machines that we keep running smoothly. We get some nice cattle feed out of this. And yes, some beer, too.

Zythophile -

"roast house" is clearly "oast house" given either (a) the automatic spellchecker treatment or (b) the dumb copyeditor treatment. I suspect "hop vines" for "hop bines" is the same thing. But "our brewing philosophy is to use the finest ingredients available" is indeed pure shite - it really is unforgiveable to speak such meaningless marketing nonsense about your product.

Alan -

I bow. I bow to that far greater wisdom that one meets from time to time.