This was one of those don't know whether to laugh or cry moments in my life with the Liquor Control Board of Ontario. As I holiday migrated slowly across the south of this great province from east to west, planning and daydreaming of the wealth of unknown beers that I might encounter in the week to come in the US midwest, I thought I would pop into a small town LCBO outlet and grab a few beer. I saw this poster as we were driving by and thought - heck - they may have a Chimay or maybe a Duvel. When I got in, however, even though the store was newly refurbished, the staff were swell and the place was clean, well, the shelves were mainly displaying macros and central European lagers not to mention the elusive central European macro lager. Not even much of a selection of regional Ontario craft beer. Not even a Mill Street ale to be seen.
The LCBO is still running their summer beer promotion but it does make you wonder if there is any other market in which you could actually hang banners outside your store advertising products which couldn't actually be bought. They got your beer. They may be 300 km away - but they got em.