Following up on earlier stories, the New Brunswick Liquor Corporation - a branch of government - has apparently been successful in its drive to dumb down the local beer market while maintaining its own inflated profit margins through the introduction of what is laughably called a "discount" beer costing $18.67 a 12 pack as reported by the Daily Gleaner:
NB Liquor spokeswoman Nora Lacey said Thursday 138,000 litres of Selection beer was sold provincewide between its launch March 12 and April 15. She said domestic beer sales were up 2.9 per cent, which reverses a trend of declining beer sales. "That is what we are quite pleased about because part of the rationale for adding a value segment in our domestic beer category was to help stimulate demand," said Lacey. She said with the arrival of warmer weather and tourist traffic, domestic beer sales will continue to grow. In terms of sales volume of Selection beer - which comes in both lager and light brands - the Prospect Street store was No. 1, with just more than 6,000 litres sold, Lacey said.
Note: both lager and light brands available. Wow - there is a taste test just begging to be held. Aside from the fact that these are likely macro-brews of the highest degree, in Ontario your beer flavoured water needs can be met by paying an additional 53 cents but getting 50% more beer.
Same country. Same market point. So who is getting that extra 45% of the price? And why do New Brunswickers allow themselves to be treated this way?