In a letter to the company, the Portman Group has warned that BrewDog's products are potentially in breach of its official code of conduct. David Poley, the Portman Group's chief executive, told The Scotsman: "We have asked this company to take remedial action to address potential problems that have been highlighted to them. "If a company fails to remedy the perceived breach, the matter will be formally referred to our independent complaints panel and, if a case is upheld, we will issue an alert advising retailers not to stock the product until it has been amended."Whew - what's that smell?!? The only issue I have with the article is the claim that BrewDog's beers are in Canada but as to the rest of it, crazy. Note that the Portman Group is a trade organization which will mainly represent firms who may be losing market to the innovative if cheeky lads from BrewDog. A very good point is made as well as to who is responsible for making cheap booze available to the market - other members of the Portman Group.
You know you are doing something right when this sort of stuff comes crawling out of the woodwork. Read BrewDog's full response here.