This stuff is too unbelievable to not post for your consideration - with a big tip to Paul:
In a letter to the company, the Portman Group has warned that BrewDog's products are potentially in breach of its official code of conduct. David Poley, the Portman Group's chief executive, told The Scotsman: "We have asked this company to take remedial action to address potential problems that have been highlighted to them. "If a company fails to remedy the perceived breach, the matter will be formally referred to our independent complaints panel and, if a case is upheld, we will issue an alert advising retailers not to stock the product until it has been amended."Whew - what's that smell?!? The only issue I have with the article is the claim that BrewDog's beers are in Canada but as to the rest of it, crazy. Note that the Portman Group is a trade organization which will mainly represent firms who may be losing market to the innovative if cheeky lads from BrewDog. A very good point is made as well as to who is responsible for making cheap booze available to the market - other members of the Portman Group.
You know you are doing something right when this sort of stuff comes crawling out of the woodwork. Read BrewDog's full response here.
Comments
Ian in Cowtown - May 16, 2008 11:20 am
Stupid, stupid, stupid...
BTW Alan, BrewDog beers are available in Canada, in Alberta to be precise. We have Punk IPA, Physics Amber, Riptide Stout and Paradox. I've tried everything but the Paradox (which sits idle in the Stash for a cold winter night) and they are all very good. The only drawback is they are very pricy (about $3.50 a single with Paradox closer to $8), but it seems like all beer in Alberta is these days...
Ian
Alan - May 16, 2008 11:47 am
Wow - who knew - my source of supply under the National Beer Policy has yet to provide me with a sample.
Alan
Leigh - May 17, 2008 10:02 am
interesting, very interesting. And ridiculous. BrewDog have done nothing wrong - and i'm yet to see a binge-drinker lolloping around inner-city Leeds with a bottle of 'agressive' IPA in his kebab-stained mitt. so much for individual, progressive marketing eh? Next time they'll be saying all beer labels must have a rural scene on them - just to conform to 'what we know, and like...' - thanks for posting this, mate.
Paul of Kingston - May 29, 2008 1:29 pm
Wow. Hard to believe an organization not affiliated with a peculiar slant on religious belief could spew such self righteous drivel.
Hello Portman Group, Hello 1984.