According to Nielsen’s analysis of macroeconomic variables, historical trends and consumer behavior, products such as seafood, dry pasta and candy are most immune to a recession. Beer and pasta sauces also show some level of immunity to recessionary times. Those products among the most vulnerable or recession-prone include carbonated beverages, eggs, cups/plates, food prep/storage items and tobacco.I knew beer had it all over eggs. You know how it feels at the store - eggs or beer, eggs or beer. I always go for beer. The news was announced at Neilsen's Consumer 360 conference held over the weekend, though I really can't find any great discussion about beer on the website. One loves, however, to find backing for one's ungrounded gut reactions within the consultant community.
Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.
Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."
Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."