Classes of beer. Not beer styles but classes: macro, craft, premium, discount, import. There seems to be another one - cult:
"I love the stuff," he said, comparing it to Molson Canadian. "It's got a lot of flavor and a bit of hoppiness. It's not too heavy or malty." Being unavailable is often a hallmark of cult beers. It means you don't know what you're missing. Coors was a legendary cult brand until wider distribution took away the novelty. Anchor Steam, on the other hand, seemed to lose none of its flavor by busting beyond San Francisco.
Heh? Wheh? This is too confusing. I thought that it was premium beer that was macro with attitude. I suppose it just depends on which attitute. The fundamental difference between PBR and Heineken Light is based entirely on the purchaser. The one is cult, the other premium and both think the each other is a jerk. And it is not the same as cult craft, of course - those unavailable triple stouts thicken to a heavy syrup made in batches of 27 bottles only by elves in small villages beyond the next valley which the uncorrectable few claim are the greatest thing since BBQ, croquet or the wheel. That is a bit cult of the cult if you ask me. And a far cry from something that reminds you of Molson Canadian.
Me? I am still sticking with good or bad. Or maybe either tasty or not. That'll do.






Comments
Rob - July 10, 2008 12:31 AM
Mmmm elf beer. At least the PBR folks know by now that they were all just tools of a massive marketing conspiracy. Right? They're aware of that, right?