Shelton has brought in some bottles, but he wants to start importing fresh casks at regular intervals. He realizes they will be a tough sell. "When American beer drinkers spend more money on a beer," he says, "they want more alcohol. It's a real challenge to sell something that's not rare in its homeland but that costs a lot to get in. People need to get used to paying for character."That seems to be it in a nutshell...unless, of course, someone starts doing the same thing here and makes the style available here for cost. Unless someone notes that the nine dollar Baltic porter is not far off that other four buck one and that the local brewer is making beer of damn fine character for two and a half.
Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.
Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."
Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."