What the heck is the beer grid? Well, if you think of those nutty people that put up a windmill to feed their electrical needs in the early 80s and who, as it turns out, paid off their capital costs in the late 90s, isn't the beer grid like that? Consider this brewer's plight:
Local brewery Ölgerd Egils Skallagrímssonar will increase the price of its beer as of March 1, though it has not been revealed by how much. According to CEO Andri Thór Gudmundsson, the price increase is necessary to meet higher production costs. "We are being bombarded with price increases on packaging and ingredients, like malt and hops. We have covered this increase in price ourselves, but now we have to raise the prices. The price also depends on the purchase price and our competitors..." Gudmundsson told 24 Stundir.Funny names? Of course, they are because it's Iceland. Most anywhere else craft brewers could hedge their bets by planting their own hops and malt their own barley - theoretically on their own but certainly through a co-op or a trade association. Far fetched? Look at yesterday's review: they grow their own grain just as they have for decades. This Canadian craft brewer provides for their own hop needs (and also sell to others) from a hop yard that is just 3/4s of an acre. It can be done.
What if your favorite craft brewer or brewers said to heck with these market fluctuations or the bleak promise that beer prices will never be the same? What if they decided to use the market just for their marginal demand and otherwise provide supplies for themselves and price stability for their customers though taking control of supply? Would you be loyal to them for getting of the market grid? If some craft brewers do that and can keep prices moderated, what would the others do? They'd have to join in the new level of organic and local revolution. They might even be able to do that in Iceland.