The (no longer Mancunian) Guardian has a good article on Carlsberg's farce of a beer:

Vintage No.1 is a Kinder Egg for adults with more money than sense: something delicious and something to play with (much like the £35,000 cocktail, which comes with a diamond ring and two security guards, though I'm not sure they'd be much fun to play with). To me, bundling luxury goods up together like this doesn't make a lot of sense: if you want a diamond ring or a lithographic print, why not just buy one rather than ordering a drink with one at the bottom of the glass or pasted to the bottle?

It's been interesting to see bad journalists and apologists struggle with the falsity that is this beer's marketing. Nice to see a quality paper take a somewhat principled stance.