Stonch has posted a post this morning which reaches across the seas and around the world like some fantasy of an Old Testament minor prophet, like a mad white bearded cloaked (and maybe a little smelly) wannabe Obadiah. Heed ye his warning, oh, beerbloggerati! So sayeth the man:
...Having recognised that between us we have many thousands of readers, they're expecting beer bloggers to give free promotion to their product. The Stella Artois Blog lists and thanks those who have so far fallen into the trap. I'd ask those of my peers who have provided a link to or posted about the Stella site to reconsider. If this latest campaign to grab further market share for Stella Artois succeeds - at the expense of products we do like - let's at least be able to say we weren't part of it...Excellent. Best bit: "let's". Let us. We who have worked hard, who are sifting as we are sipping, picking the good from the bad should be confident in the nobility of the thoughtful drinker - and the value of talking it up. Fine beer, like any serious food or drink, fulfills itself in the theatre of its consumption. So whatever is it we are, we are something related to that and it's definitely something worthwhile. Let's give it respect.
Don't get me wrong. There is nothing wrong with a parcel full of swag and, to be sure, the day is not yet here when the embrace offered by beer bloggers has been universally reciprocated by the brewers, the shops, the pubs. So, if I was to add anything and as was the case when the PR folk for the movie BeerFest came around, when a product placement is offered and if you are even interested, maybe think to ask what they are willing to pay. You are spending a lot to promote the good in beer. A lot. Beer should at least pay for itself if you are going to play the role of spreading the good news. If the product or the price is not right, shouldn't the answer be "no thanks"?