If there are two concepts I hate they are tipping point and paradigm shift. Two pretty much overlapping ideas that boil down to over simplification. Real change, even when it appears sudden, develops over time and is based on a lot of factors. Well, I saw something today, while trolling Google for a beer story, that I never imagined I would see: a good beer story in Time Magazine. Time!
La Cave à Bulles, recently opened in the heart of Paris, is one herald of a French microbrew revival. "In the last 10 years there has been a real bustle of activity in the French brewing world," says owner Simon Thillou, who carries 150 beers from among France's 250 or so microbreweries. They blend distinctive aromas — Corsican chestnuts, Ardennes blueberries, Rhône-Alpes cèpe mushrooms — to create unique beers that reflect their terroir. For seasoned beerophiles and curious epicureans, here are some of the best places around Paris for the amber liquid.Holy paradigm tipping shift point! Time magazine, for me, is the source of everything that happened a month ago. A great source of reading at the dentists. The only reference to beer I might have expected would be from, say, an article about that "nutty break-through TV show" Trailer Park Boys published right around when it entered its fourth season. But this article is well thought out, succinct and specific with a lot of good information about French farmhouse ales to be found in Paris crammed into four paragraphs.
Wow. Has Jeffery T. Iverson been writing the magazine's beer column called "Brewing Up" for long? Is it in the paper version? I have no idea. How would I? I would never have thought to go looking for one where I found it.