Once upon a time there was a rather nice strong pale ale called St Edmund. It was a bottled beer brewed by Greene King to 5.5% abv. Admittedly it was a pasteurised beer rather than a real ale, but all the same it was a decent drop of stuff. Unfortunately, it's not been brewed for some years now. A few of us mourned it's passing and hang on to a few bottle like those to the right. Now, in a twist to the way that Greene King usually do things, they are producing a cask beer using the name of this bottled beer from the past. The new St Edmund cask ale is to be weaker than it's late namesake, weighing in at a mere 4.2%. It is also being described as a "blond beer" whereas the old one was a rich golden ale. Now some of you in the know might be thinking that this is sheer heresy, but brace yourselves ale fans, the worst is yet to come.
The use of a sparkler to deliver/interfere with ale is, it must be said, tantamount to buggery. Sparklers agitate and aerate the beer thus producing an artificial head - just go see Stonch's recent posts on the things. So what are Greene King, an East Anglian brewer, going to do? Offer a dual dispense pump that supposedly offers the option of beer "au naturel" without the sparkler or "frigged with" through one. East Anglia is a hard water area so beer here is traditionally served with a minimal head. It's the way we like it, beer not froth. Froth is for big girls. And just when you are coming to terms with this bombshell, Greene King drop some even larger dollops of steaming great cack onto the proceedings by serving it at 6-7º. Cold ale is an abomination; what are you up to Greene King?
It's quite clear what they are up to. World domination. They are going for the lager market, and in a way I hope they are successful. I just wish they'd have chosen a different, more appropriate name. Hey I know: how about "horse piss"?