I use Google rankings to get a sense of the place of beer in the digital world and, yes, where this blog fits into it. The thing is the other night I witnessed a reordering of the "beer" universe whereby everything that had been important had collapsed and oddly lower interest sites like one for the beers of Devon lept ahead of massive breweries and huge sites like Beer Advocate. At first it looked like a revival of the plan to remove blogs from the topical searches but then it looked more like someone had picked up a jigsaw puzzle that had been completed and thrown it against the wall. It seems to be resuffling itself again based on actvity but it I were Molson I would be a bit ticked as it has gone from #5 in Canada (on google.ca) to somewhere in the #50s.
Have a look. Google "beer" and tell yourself if the ranking makes any sense.