Julia wrote to let me know that the good folks at Ontario Craft Brewers have come up with an interesting context that appears to have 42 first prizes:

Looking for the ultimate beer lover experience? Be an OCB Brewer for a day! The "Be an OCB Brewer for a Day" contest features 21 exciting prize packages, each one offering beer enthusiasts the opportunity to shadow one of Ontario's finest craft brewmasters and learn about the art of brewing first-hand. The 21 participating Ontario Craft Brewers will open their doors, kettles and brewing knowledge to one winner and a friend per brewery for a day. The experiences at each craft brewery are as individual as the beer they brew. The contest winners and a friend will spend a day (10 a.m. to 3 p.m.) at one of 21 award-winning Ontario Craft Brewers and enjoy lunch with the brewmaster.

I think they should hand out 21 "I am the winner's friend" buttons as part of their festivities.