Help me with the logic. In Canada's eastern province of Nova Scotia, my old homeland, the Minister of Health Promotion and Protection, Barry Barnet, has told people just say no to attempts to use realty as a tool in assisting in health protection:

...since the group most at risk — university-age adults — is notoriously difficult to reach with public health campaigns, one expert says health officials have to be creative and go where these adults gather. Dr. Noni MacDonald, an infectious disease expert and former dean of medicine at Dalhousie University, suggested to CBC News earlier this week that vaccines could be offered in bars or nightclubs. But half-price beer with a mumps shot sends the wrong message, Barnet said.

This isn't [insert your reactionary jurisdiction of your choice]...this is Canada we are talking about. A country with free needle programs. A country with free condoms accompanying pretty much anything they need to be accompanying. Not to mention gay marriage, slack marijuana law enforcement and a national obsession with beer. It would be just funny if more than 450 people - adults in the target group - hadn't been infected with the mumps since the outbreak began in February.

Mumps are dangerous to adults. Beer is not. Use your brain, Barry.