A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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Pete -

I'm right there with you about the econometric analysis, but I loved this book anyway. Why? I skipped the one part of every chapter that was about the number-crunching. What you're left with is a fascinating narrative of the triumphs and failures and cold, hard truths about the business of beer in the United States. This book was worth it for the charts alone, detailing shifts in trends, the thinning out of the herd, the concentration of market share, the death of the regional brewer, and the "Where are they now?" list of brands and firms that were acquired into obscurity over the years. Piels, Falstaff, and the lowly Champale are all tracked from the height of fame to, well, wherever they are now.

Read between the lines, or in this case, the puzzling algebra, and you have a great snapshot of American consumer product history -- specifically one product that we all hold very dear.