A Good Beer Blog

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Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.

Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."

Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."


Comments

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E.S. Delia -

Affordable luxury, indeed. I think that beer has a better chance than other products to weather the storm, but I've got a feeling that the larger industrial brewers are definitely hedging their bets in the event of a recession. By consolidating their brands, they can supply the niche market and the crowd that enjoys the ever-popular macro lager. By the same token, I'm sure the smallest brewers will be feeling the squeeze over the next few years.

On the converse, I wonder if scarcity will create even more allure for certain beers that otherwise wouldn't be as exalted. Lots of questions and things to watch for next year. Good post!

Jacqueline -

You've made a lot of good points - and yes, people will probably never stop buying beer (actually, it might be argued that people are more likely to drink during a recession, but that probably doesn't have an effect on the craft beer market).

Beer is still a pretty affordable luxury, though, especially when compared with wine and other forms of alcohol - after all, it is not that expensive to "trade up" to a better beer.

Paul Garrard -

Most big brewers have deep pockets and despite the high raw material costs I suspect we'll see some very deep discounting from them. Not sure what will happen to the small boys, but it's the medium sized brewers I fear for - expect to see some of them go to the wall/get swallowed up and closed down.