When I was a high school kid in Nova Scotia, the bootlegger¹ was the guy who could get you, say, a pizza, two big bottles of Coke, a case of beer and a pack of smokes all delivered somewhere all illegally after hours or on a Sunday usually by a taxi driven by a very ugly guy. Apparently, a slightly more sophisticated version is an entrepreneurial break-through in Australia:
News of the service soon spread. Rather than trying to organise all the equipment and spike their own kegs, revellers felt it would be easier to get Kegs on Legs to provide an entire service -- kegs, beer, chilling equipment, cups and, best of all, free delivery and after-party pick-up. The idea has been a winner, growing into a successful venture that claimed first prize -- and $25,000 -- in the 2006 RMIT Business Plan Competition. Boynton, 23, says the success stems from the fact that he and his business partner are both personable -- no one wants an uptight beer supplier -- and the business is filling a gap in the market.Quite right, too. Why shouldn't folk who want a keg delivery service be able to pay for it if the price is right? I like the name of their business, Kegs on Legs, which is almost as good as my idea for an ice cream van that sells only products made from exotic animal milks called "I Can't Believe This Came Out Of A Goat".
¹Unlike neighbouring PEI where the bootlegger was more of an illegal, shady and sometimes dangerous bar that the government let operate until a few years ago due to their special cultural importance.