I hadn't realized that there was a protest going on over the decision by InBev to move production of Hoegaarden from the village of Hoegaarden to another facility. A protest web site from the village asks:
If real parma ham has to have it's origin in Parma, if champagne has to be produced in a strictly assigned region, why shouldn't an internationally famous, but typically regional original product like the Hoeegarden White beer, be produced in the town of Hoegaarden.This is a good question. Why is beer not granted the sort of inherent quality that other foods and products are? One of the Celis family, revivers of the white beer style, gives her opinion here.