Home sick from work today, I was interested to find this note in the email this afternoon. Last November, I wrote about the efforts to create a unified advertising campaign in the US about the goodness of beer. Well, today's correspondent appears to be involved in that effort. He write as follows:
Good afternoon, or evening, or morning depending on where you call home.Scott and I emailed and I said I would ask you guys. So...what do you think? I think this is a very interesting question and I will take some time to think about it before I respond in the comments to this thread. Do put what you think and, as Scott said, rants welcome...within the scope of acceptable manners around here, of course.
I'm writing about the latest announcement that the US beer industry is going to be rolling out a "Got Milk?" type campaign in a bid to halt the slow decline of the beer market. If you're unfamiliar with it, you can read about it at http://raybacon.blogspot.com.
I'm not going to put up any façade here...I work for a marketing agency contracted with Anheuser-Busch...the Evil Empire as seen by many connoisseurs of beer. While this is not our idea, I'm very interested to hear what people think. If you could humor me and forget that this effort is being headed up by Anheuser-Busch (who will spend the most money on the effort and who will reap the largest reward)...I'd like to get your thoughts.
If each of you had :30 on TV to tell the world why they should enjoy beer, what would you say?Any other thoughts, insights, insults or rants are welcome.
And if you are a lurker, please take this moment to speak up. Join the beer blog nation while you are at it.