The new ad and Web site were developed by Anheuser-Busch (NYSE: BUD) and are supported by the Beer Institute. Anheuser-Busch is donating 30 seconds of its highly coveted advertising time during this Sunday's Super Bowl telecast to air the "Here's To Beer" ad called "Slainte," named for the Gaelic translation of "cheers." "Beer is about good times with good friends. It's a social beverage that's been a part of mankind's history for more than 10,000 years, and it doesn't carry the pretense of other alcohol drinks," said Robert C. Lachky, executive vice president, global industry development, Anheuser-Busch, Inc. "This ad reinforces beer's appeal around the world and celebrates beer as the beverage of sociability and fun."I think this is a good thing. I think that we need a Micro Beer Marketing Board (MBMB) and that, frankly, their first good move would be to hire me and then let me do the rest of the hiring.
"Here's To Beer!" Starts Sunday
Posted by Alan McLeod on Saturday, February 4, 2006 in Regional Scenes, Beer News, Beer and Media - 6 comments