The new ad and Web site were developed by Anheuser-Busch (NYSE: BUD) and are supported by the Beer Institute. Anheuser-Busch is donating 30 seconds of its highly coveted advertising time during this Sunday's Super Bowl telecast to air the "Here's To Beer" ad called "Slainte," named for the Gaelic translation of "cheers." "Beer is about good times with good friends. It's a social beverage that's been a part of mankind's history for more than 10,000 years, and it doesn't carry the pretense of other alcohol drinks," said Robert C. Lachky, executive vice president, global industry development, Anheuser-Busch, Inc. "This ad reinforces beer's appeal around the world and celebrates beer as the beverage of sociability and fun."I think this is a good thing. I think that we need a Micro Beer Marketing Board (MBMB) and that, frankly, their first good move would be to hire me and then let me do the rest of the hiring.
Have you read The Unbearable Nonsense of Craft Beer - A Rant in Nine Acts by Alan and Max yet? It's out on Kindle as well as Lulu.
Maureen Ogle said this about the book: "... immensely readable, sometimes slightly surreal rumination on beer in general and craft beer in particular. Funny, witty, but most important: Smart. The beer geeks will likely get all cranky about it, but Alan and Max are the masters of cranky..."
Ron Pattinson said: "I'm in a rather odd situation. Because I appear in the book. A fictional version of me. It's a weird feeling."