Sounds like our consultancy pal Scott took every word we said down and added it to the "Here's to Beer" ad campaign set to start during the Super Bowl:
The new ad and Web site were developed by Anheuser-Busch (NYSE: BUD) and are supported by the Beer Institute. Anheuser-Busch is donating 30 seconds of its highly coveted advertising time during this Sunday's Super Bowl telecast to air the "Here's To Beer" ad called "Slainte," named for the Gaelic translation of "cheers." "Beer is about good times with good friends. It's a social beverage that's been a part of mankind's history for more than 10,000 years, and it doesn't carry the pretense of other alcohol drinks," said Robert C. Lachky, executive vice president, global industry development, Anheuser-Busch, Inc. "This ad reinforces beer's appeal around the world and celebrates beer as the beverage of sociability and fun."I think this is a good thing. I think that we need a Micro Beer Marketing Board (MBMB) and that, frankly, their first good move would be to hire me and then let me do the rest of the hiring.
Comments
ChrisA. - February 6, 2006 2:45 PM
The "Here's to Beer" site is pretty cool. You can view the 30 second and 60 second commercials. I am very excited about the reinvigoration of beer sales...
Whiskey Dick - February 6, 2006 4:56 PM
"Slainte!" literally means "Health!" And the reply is "Slainte Maith!", or "Good Health!" (Pronunciation: SLON-cha MAA)
Hark - February 7, 2006 2:34 PM
now if AB would brew some GOOD beer. I'm all for "good beer" advertising and the site is awful nice but you won't fine myself anywhere near the Bud/Nascar/swill chugging thinking about beer.
Scott Burns - February 8, 2006 12:29 PM
Alans bring up a good point that the site doesn't say much about the proliferation of microbrews...something i think it needs.
But going back to the site, do you guys have any ideas on how to make it more interactive? What would you want to get out of it? How would you guys like to see the micro-brew culture infused?
I'm really pushing to include an all-inclusive forum...or blog...or something to create discussion between beer lovers, brewmasters, and everyone in between.
Let me know what you guys think...
Scott
Natalie - February 9, 2006 3:14 PM
The guy who says "Prost!" is my future husband. He just doesn't know it yet.
Alan - February 9, 2007 12:57 PM
The lads at Brookston note the month's long hibernation of Here's to Beer. Is it now a matter of "There Was To Beer"?