I found this remark interesting from an article about the tensions in the US macro brewing world:
"If beer drinkers find out they're involved in some of these craft beers, they'll lose all of their cachet," says Ms. Ramberg, a Heineken drinker. Mr. Forrest disagrees, arguing many drinkers don't connect the dots. He says many people in the industry don't realize Blue Moon Belgian White is made by Molson Coors, the world's fifth-largest brewer. Protests from diehard Rolling Rock aficionados notwithstanding, the iconic brew should give Anheuser-Busch a buzz.I don't know about that. While we all wish our brews all came from places like this, they mostly really come from place much more like this. There is no reason ten million bottles of good tasting beer made out of real ingredients can't be made at one time in a whacking big piece of machinery any more than a pico brewing system pumping out 25 gallons at a time. It is only what is in the beer that matters. But what craft brewer is going to last if it starts cutting corners rather than taking on challenges? The difference really is that when your best advertising is word of mouth you better make sure that mouth is a happy one.