"Badly poured beers are among the largest problems in beer gardens, restaurants, and at the Oktoberfest," the society notes on its website. The SADP estimates that beer maids who pour just a finger’s width less of beer cheat patrons out of 4.2 million Eur worth of beer at Munich’s annual Oktoberfest alone...I knew that CAMRA was into this with its honest pint campaign but I had not known this was at issue in Germany, too. I think it is fair to say that we are not particularly well served with the full measure in Canada. I have sent a glass back to be filled when I, say, get an inch of head in a pint of Guinness but long gone are the days when most beer glasses had full measure markings on them as regulated by law. Most often the feeling is that beer within a glass is a glass of beer and if there is an ounce or two short it really is rude to point that out.
With 4,000 members, the group includes major beer brewers as well as Munich Mayor Christian Ude and Bavarian governor Edmund Stoiber. It was initiated in 1899 to assure beer drinkers the right amount of drink for their money, but its current incarnation was created in 1970.