There I am, standing next to a rolling brew kettle of wort, when my cell phone buzzes in my pocket. I put my stirring spoon down and flip open my phone. On the screen is a text message from one of my extended network of beer spies.
According to this operative, working in dangerous conditions behind beer lines, Blue Point Brewery is in the process of making deals with three national restaurant chains for placement of Toasted Lager and Hoptical Illusion on taps across America. If all goes well, patrons of Ruby Tuesday, Boulder Creek Steakhouse (locations in New York and New Jersey), and Applebee's will be able to drink pints of Blue Point beers with their meals.
The business about taps is my own invention. I don't yet know if these restaurants will be carrying Blue Point on tap or in the bottle (or both). The bottled version of both Toasted Lager and Hoptical Illusion are brewed for Blue Point (under contract) by Clipper City Brewing Company of Baltimore.
Comments
Peter Cotter - May 6, 2006 2:19 PM
Greetings! Just happened to run into your blog. Awesome... but how come nobody lets me in on this stuff? It would be nice but we only distribute in 5 states. Trust me Applebees does not want to know about paying for beer. Cheers, Pete President Blue Point Brewing Co.
Beer is the lubricant of social intercoarse.
Donavan Hall - May 8, 2006 2:05 PM
I've not been into an Applebee's in more than five years, and to my knowledge have never set foot in a Ruby Tuesday or a Blouder Creek Steakhouse, but if the served Blue Point, that might all change. Actually, the stop into Applebee's was a stop over in Albuquerque when I was flying from there to here. They had Fat Tire on tap. Not too shabby.